Jane Iredale
Our Founder
Jane's Story
I’m a Londoner who came to New York looking for adventure and found it! It began with a career in the entertainment industry working with actresses and models in television and film. As a casting director and producer, I got to know all aspects of an industry obsessed with appearances. A large part of the appearance tool kit, was, of course, makeup. However, it didn’t take me long to realize that makeup was still a second-class citizen. It didn’t matter what was in it, as long as it covered and stayed on long enough to get the shot. Worse was that makeup was contributing to problem skin and problem skin threatened careers and undermined self-confidence. 24 years ago, at three o’clock in the morning I had an idea: “How about a makeup that’s good for the skin?”
So in 1994, the jane iredale brand began with one product, Amazing Base (still a star in the line). It was immediately embraced by dermatologists and plastic surgeons because of its ability to cover, soothe and protect. Patients loved it because it didn’t feel like makeup; it just resulted in beautiful, flawless skin. As an added bonus, the quality of their complexions got better and better.
Meanwhile, I moved from the house where it all began to set up offices and distribution in rural Massachusetts. I really am a country girl at heart, so being surrounded by organic farms and gardens fed my spirit and inspired my work. (My dog liked it, too.) Bliss for me is walking in my garden and picking and eating a raspberry warm from the sun, then trying to figure out how to get that fresh, healthy experience into a product. I’m always guided by wanting the product to look good, feel good and be good for the skin. Being a no-fuss kind of person, I also want it to be easy to apply and multi-functional, so a woman can feel her best in the shortest amount of time.
The brand now reaches women of all ages and nationalities. Embedded in the DNA is the belief that makeup is at its best when it doesn’t try to make a woman conform to the latest fashion trends, but embraces her natural beauty and allows her personality to shine.
It seems to me that the possibilities are endless.
Get comfortable with yourself. Do nice things for your body like eating well and taking supplements. When you feel good, you look good. It’s as simple as that.
We believe that our activities should be governed by the requirements of our customers and our concern for the environment. Learn about our commitments
This year, we discovered salt hay mulch. It stops the weeds, improves the quality of the soil and keeps it moist, smells wonderful and looks pretty. You should see our raspberries!
beauty
with
brilliance
Jane's favorites
This skin-quenching primer prepares the skin so makeup goes on easier and lasts longer. It also helps maintain skin's youthful appearance and minimize the appearance of pores and fine lines while bringing out your natural radiance.
Glide this weightless sheer matte foundation on for a look that’s just like your own skin, only better. 100% vegan and always cruelty-free.
The ultimate concealer for very dark circles, hyperpigmentation and bruising. Available in two shades.
Pencils so soft they won't pull on your delicate skin. Natural pigments give you long-lasting color that stays put.
Create the sexy look you love with new improved Mystikol Powdered Eyeliners! The built-in brush makes a perfect line or smudged-out smoky eye. The powder/cream formula makes a shadow that won’t fade, crease or smear.
A lip and cheek stain that provides long-lasting, custom color to lips and cheeks.
Discover your perfect color match with our Lip Look Quiz.
Our Lip Pencils are soft enough to fill in your lips easily but durable enough to provide a long-lasting base to the color you layer over them.
Discover your perfect color match with our Lip Look Quiz.
the jane iredale difference
We use the highest quality ingredients available to ensure satisfaction with performance and coverage.
Learn what makes our makeup special